Ok, just checking. Would have been nice if that's all it was, it's very common. I am in agreement with cre regarding the use of ether on EFI engines, however I'm running out of ideas for you.
If you think it's not priming, jumper the fuel pump from the diagnostic box. Then try to start it. Have you checked the voltage at the pump while someone cranks the engine? The procedures to check the COR should be in the tsrm.
Here's an interesting read that will hopefully help you understand what you are looking for.
http://www.toymods.org.au/forums/sho...-fuel-pumps%29